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A Network of Integrated Distribution Chain-00-3573

By: Rakesh Toparticle1

The importance of the integrated network of supply chain has not been recorded in previous seasons. Function of retail purchase, in these times, it was a simple process. Consumer behavior was much anticipated and demand for the product has not been so varied.

Although dealers do not maintain multiple product lines. Consumers are changing, and it is looking for new innovative products. With the wide range of products and fluctuations in demand, the purchase of the function is multifaceted. At the same time managing costs to become a huge challenge for retailers. Management of integrated supply chain can help you:

Reducing costs through effective planning and operations.

End-customer satisfaction by offering the right product at the right time.

RFID enables automatic identification of inventory through radio waves. Most of the world's largest retailers such as Wal-Mart, Tesco and Metro have already implemented this technology.

A well-organized deployment of RFID technology can increase efficiency in the network of supply chain by using electronic tags that help store and the recognition of stock. RFID helps improve worker productivity, fewer errors in the supply chain, better tracking of inventory and reduce inventory shrinkage. In a word, technology has made it possible for retailers to upgrade according to the changing environment.

These trends were also observed in the retail in India and some well-known retailers in the country as the future of the group, less dependence, etc have undertaken a strategy of multi-format distribution to offer a wide range of products to customers.

A multi-format retailer can not only serve the different segments have different needs, but also in strengthening customer loyalty and customer satisfaction by making all products available to them in different formats. For example, the Future Group operates through its hypermarkets (Big Bazaar offers a unique shopping experience for customers), supermarkets (Food Bazaar, which offers products related to consumer products and food), great shopping (brief offering apparel and related products), specialty shops (Ezone offers all kinds of electronic products), etc.

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