Are You Missing Out on Free & Easy Marketing?

Details can kill your web business. And I'm not talking about details killing your business from the standpoint of being careless about them. While it's true that being careless can hurt your business, everybody knows that (even if they don't always put it into practice).

What is it?Sending email. How many email messages do you send in a day?
I recently went back and counted the messages in my Sent folder.
I use several email accounts, but in just one of them I found an
average of 10-12 messages a day. That's 70-84 message per week!Two Chances for Free PromotionDid you realize every time you send out an email, you have two
opportunities to market your business?#1 With Your Email AddressTake a look at the email address you're using for business. Are you
using an email address such as "crazyjane@yahoo.com" or
"fitbodyhunk@hotmail.com"?Okay, so I'm poking a bit of fun, but you'd be surprised at some
of the email addresses I see. Granted some of them may be
reserved for ezine subscriptions, but I also receive a lot of email
from small business owners with these types of email addresses. So what's wrong with this?Well, for one, they are missing out on a free marketing opportunity.When you use an email address such as debbie@10stepmarketing.com
you have the opportunity to get repeat exposure for your company
name with every email you send out.You Can Build Your Brand and BusinessWhat, everyone you send email to already knows your business name? That's okay. It's good reinforcement. And it doesn't cost a dime, so why not do it? Plus, it presents a much more professionalimage. It says you are a real business. Even if you are sending
out your emails while wearing your pajamas in your home office. :-)Use Your Web Site Domain Email AddressesIdeally your web site domain should be the same as your business name.

Point #7 Do Nots.Do no click on your own ads neither should you ask others to click on your Google ads. Do not manually change or modify you ad code. Do not place Google ads on sites that include prohibited/questionable content (e.g.: adult sites, hate sites) Do not employ cloaking, hidden text or farm links. Do not create a site just because you think you found high paying keywords and throw content in just based on them just for the purpose of profiting from them.

The point in the distance that you need to focus on is the need your audience has and the solution you have that will fill it. It requires you to understand your audience - who they are and what they need and what concerns stand in the way of them choosing your solution.It's way too easy for us to focus on details, namely, on the latest traffic building tips or tools, the latest bells and whistles we can add to our site. Details are usually driven by facts, and facts are something we feel we can learn and control. Understanding the people who make up our pool of potential customers is a lot more scary. It requires us to step outside ourselves into the hearts and minds of other people.Given the choice between dealing with predictable facts and details or dealing with unpredictable human nature, most of us will jump at dealing with facts any time.But that just gets us stuck staring at our own feet as our feet inexplicably slip off the track. The only way to stay on track is by looking toward your ultimate goal: you helping people solve some problem in return for them repaying you fairly for the time and effort you put into it.

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