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When this happens, you will find that you did more than waste your time and money. You shot a perspective not always sales, without even having a chance to get in the door. If you saved a few hundred dollars on the production of the brochure, was it worth? A poorly made or cheap looking brochure reflects on you, your business and your products. A company which economizes on a brochure that can also be seen as skimping on its products. Your brochure is not intended as a technical manual that details all the specifications of your product. There should be a price list sale of special sales, etc. These are sales sheets and have completely different requirements on appearance, design and purpose. When companies try to combine these functions in one piece all things to all people brochure, which often fail to confusion, disorder, disorganization. An acceptable combination of both types are often seen in a submission package. A pocket keeps your company brochure, the second bag has special offers, sales sheets, price lists, etc. A poorly made or cheap looking brochure reflects on you, your business and your products. A company which economizes on a brochure that can also be seen as skimping on its products. Your brochure is not intended as a technical manual that details all the specifications of your product. There should be a price list sale of special sales, etc. These are sales sheets and have completely different requirements on appearance, design and purpose. When companies try to combine these functions in one piece all things to all people brochure, which often fail to confusion, disorder, disorganization.
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