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Taxi cab vendors can gain an additional earnings by advertising district businesses to customers in their vehicle with least amount investment. Everyone is always seeking to maximise their income, taxi cab owners are no different. Using electronic signage technology a minicab owner can now offer promotional opportunities for regional businesses for a undersized investment that has a swift and very profitable return on its investment. The main advantage is that the solution needs no technical knowledge, as the firms will supply all the media for the advertisements, now all an owner has to do is to get a electronic advertising headrest, these are obtainable in a range of sizes but let us look at the entry level units first. A basic 7" signage headrest has an LCD display with a campaign player built into the head support, now to add the content for advertising all anyone has to do is copy the files your advertisers gave you onto a flash device and plug the storage device into the head support and this will update the ads. Right, here is the maths, the headrests are around $400, but bear in mind these headrests can restrain up to 100 three minute ads and you can charge $100 per month per ad, now visualize how much added cash you will gain per month. The initial month would make $10,000 (100 businesses all paying $100 per month) minus the cost of the headrest $400 gives income in the primary month of $9,600, then the following months are all profit. Over 12 months the potential to make an extra $119,400 for a one off investment of $400. This is not the end of it, with the high end 3G yellowcab headrests, these offer further features such as transmitting reduction coupons to your mobile phone, as well as using GPS to pinpoint your position and surrounding companies, making it best for any key city cab business when lots of visitors traveling to the city. Now a 3G electronic advertising headrest will cost in the area of $799, but these will stock up to 150 companies and they can upgrade their own ads through the cellular network so the taxi cab proprietor does not need any specialized knowledge. They can also pay an extra rate for being "shown" on the GPS map routing giving them maximum coverage on the advertising hardware. Utilizing the cellular yellowcab headrest you could boost your extra income based on your location, charging a higher price for a city location. The chance is to earn an extra $179,000 per year for a modest investment whilst at the same time being viewed by your customers as advertising a helpful service. Who in this world could say no an additional $100,000 per year for very little exertion and expense, I for one would definitely see how many advertising slots I could sell to neighboring organisations before I fully commited to paying for the device, but the hardware is out there and developing every day. A few minicab proprietors could get together and offer a deal to local firms delivering their own in cab marketing network, the more customers that can see the advertisings, the more you can charge!
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Max owns a leading manufacturer of outdoor LCD enclosure, these are used for protecting outdoor digital signage, as well as this he has also developed a unique taxicab topper.
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