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LCD advertising display For Effective Electronic Signage

By: Max Gallagher

Unique, digital marketing is the fastest growing marketing industry and is not set to stop growing, this is owing to the various kinds of solutions out there. If you are a large firm you could afford to buy a video wall and deploy it the side of a building near a major road getting the most number of audience. Truth is we just don't have the cash for this sort of technology so the likes of nail salons, hair dressers and even high street clothing companies are looking at digital posters to promote their products.

A LCD advertising display is a rather general term and covers both free standing LCD marketing monitors as well as wall hanging monitors, the most affordable are the wall hanging units and these can easily be installed in any salon making it an immediate talking point with consumers and employees alike.

Digital poster.
This sort of technology comprises of an LCD screen with a built in ads player that stores the advert locally on a memory card, in a lockable, safe and sound partition. What makes these different is that they can be used in either landscape or portrait position, so if you anticipate on using a lot of movie clips to sell your items landscape position would be best for this, on the flip side if you are publicity hair products portrait could be your preference of how the images are shown.

Using this solution it is easy to use promotional videos and pictures to use on your dynamic advertising, for example if you are a tanning salon you could offer and sell skin enhancers so tans last longer etc and use the suppliers advertising products to do this, (just drag n drop from the advertising material supplied by your supplier on to the storage device and then select how you want it to shown.)

Floor standing LCD advertising screens.
Comparable to a digital menu board, but free standing, these have an LCD panel built in to the body and are only available with the monitor in portrait mode. The campaign is stored just as on a digital poster, using a memory card. These do take up lots of floor space compared to the digital advertising poster that can be hung in shop windows and ideal for outlets in shopping centers and malls when customers pass by they can see the full range of services and products you offer.

One of the advantages of floor standing advertising displays is that the body can be customized with the company decals, this will add to your brand and your buyers will then associate you with the leaders in your business market.

One of the options constructed into the on screen menu for either technology is the facility to have scrolling text at the bottom of the panel and this is simply achieved by making an xml file using notepad and adding it to the storage card and using the menu run the file and then pick the size of the wording, the colour of the setting and the colour of the wording.

Article Source: http://www.onlinearticlessite.com

Max suppliers a range of PC enclosure as well as their range of LCD enclosure for outdoor digital signage protection.

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