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Logos Remain a Recognizable Element of our Society We know which companies have the golden arches and the swoosh. Brand name recognition begins early in life. Great logos impress consumers early in life, including the 3 year child who knows all the trucks by their logo when she sees them approaching from down the road. Attaching his favorite log on items around the house and his clothing, her dad likes his truck logo that is of a different brand than his daughter. Large corporations aren't the only companies that can benefit from brand recognition on the market. Brand recognition is key and many small companies should try and establish their brand in their local area when they begin operation. Display it prominently on your company's signs, on your truck's sides, on bags, on stationary, on coupons, in your Yellow Pages ad, on business cards, and in the news on your websites. Although utilizing a logo is easy, creating a good one is not so simple. Internet references detail various common mistakes that are made regarding logos. The biggest mistake is using standard clip art to design the logo. You can rest assured just about everyone can recognize the basic clip-art designs available. If a logo is recognized as a piece of clip-art your company's reputation might suffer. It was obvious the company could have made a much better choice for it's logo than one that didn't create a very good impression. The next easy mistake you could make is only including text in your logo. Text only logos also generally lack the visual appeal that makes a logo stay in the minds of a prospective customer. You don't want them to have to remember too much. Yes, there are some text logos out there that have been quite successful, but they are few and far between. Too complicated logos are also a potential problem, on the other hand. For instance, special effects and photos can bring too much emphasis to your logo. You should also make sure that your logo looks great in black and white. If you look in your local yellow pages or news paper, you'll see black and white is commonly preferred. Color logos will be copied and faxed as well, whether you know it or not. A beautiful color image can translate into a large, black blob when sent through a fax machine. This article recommends that you obtain the services of a true professional designer to help your company create its logo. There was a sweepstakes game developed in 2000 that had a graphic designer on the development team who created its logo. This easy to recall, playful, and simple logo met all the important criteria. It looks good in red and green, but looks just as good in black and white. The team was very fortunate to have included a graphic designer as part of the organization. You may be lucky enough to have a friend who works as a graphic designer. Your logo needs to be developed with a group that includes a designer, so if you have a friend in this field you are ahead of the game. Designers will not be hard for you to find. A simple Google search should result in a long list of local artists. When reviewing a search list of graphic designers, you should take care to evaluate them so that you are sure that you are getting a team member who can really contribute to the effort. Do some research and look at several companies to see if they meet the criteria and can get the job done. Consider file formats, revision allowances, refund policy, technical support and customer service as some of the criteria that you review when making your selection. Check out the graphic designers and marketing consultants in your own area. Regardless of who you pick to design your logo, you should remember that it constitutes a financial investment in your company. Potential customers may be dissuaded from using your business if you make a poor investment. A solid investment, conversely, should yield up a well designed logo which is not easy to forget and produces a picture of you and your firm which is in line with your company's goals.
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