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The Bill Howe San Diego Plumbing %LINK1% presents a compendium of techniques used to win the trust of viewers. The techniques show off ways to create a personal rapport between the company being featured in the video and the local audience. Notably this video does not presents shots of the company at work, and only two brief shots of the company truck, techniques found more frequently in other plumbing videos. However, Bill Howe is a recognized company in San Diego, and perhaps the owner felt the company's reputation for workmanship is already solid, and he wanted to increase company branding. This video is notable for its focus on presentation of company branding imagery. It is worth examining, because many of the techniques found in the video can also be applied to company videos in other professions. The %LINK2% presents the following branding images and techniques: 1) A fact very commonly included at the beginning of many company videos is the number of years the company has been in business, when this is long, the fact serves to create trust in the audience. 2) The initial segment presenting a picture of the owner and wife together suggests that this is a family owned and operated business, and is therefore dependable. 3) The shot of the owner's wife speaking to the viewing public creates a personal appeal to the viewer on an emotional level As we see Bill's wife standing by his side and talking positively about the company, we perceive that she trust's him. Since his wife trusts him we also want to trust him. 4) The owner's wife and members of the crew, saying "Thank-you San Diego," is similar to shots found in other company videos. Currently, a segment in which members of the company greet the public either by waving or saying hello, or as in this video "thanks," is very popular, and is believed to create a friendly connection between the company and the locale public. 5) The shot of the company truck emblazoned with the company name and number conveys a sense of trhe solidity of the company. |Company truck, emblazoned with company name is an image found universally in plumbing videos, and is an indication of the stability of the company.} A company with one or more company trucks emblazoned with the company name is visible evidence that the company is solid. Companies with well stocked plumbing trucks can send out radio dispatched trucks on emergency calls, and thus provide better emergency service. 6) A shot of one worker leaving the truck to go into a customer's home as he prepares to give service is found more frequently in almost all plumbing and other service industry videos and helps to build trust in the company. Many of the techniques used in this video to convey the company branding are also found in a number of other plumbing company videos. The initial narration about the company's years of experience and local connection are very common. Shots of the company crew, greeting or waving to the viewers is very common. A shot of the company secretary at work or greeting the public, if she has good screen presence, is common. One or more shots of the emblazoned company truck is universal. A shot of a plumber leaving the truck to make a service call is almost universal. One or more shots of plumbers at work, and using the most sophisticated equipment the company has is usuall. One or more shots of the owners wife and or family at the beginning or end of the video, greeting the public is not uncommon. The video conveys essential branding images about the plumbing company conveys the sense that the company is a family owned business, with years of experience that is loyal to the community. The company is an established solid enterprise.It has personal company trucks, with the company name and number emblazoned on them. It has a sizeable support staff with a secretary. It has a number of workers. Additional imagery, not seen in this video includes shots of the company's most sophisticated equipment. Shots like these present evidence that the company uses all the latest plumbing techniques. Finally the %LINK3% shows the secretary working at the computer, evidence that this is an up to date modern plumbing company.
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Winmax Video is a video production company specializing in trade show videos , restaurant videos corporate videos , sales videos and website videos.
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