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site vs. Television, which method is best. I have heard so lots of arguments over this topic in the last month, that I determined to write about it. The one medium (TV) has been around for ages, with many businesses using this lucratively. In the last ten years or so the internet has entered our lives and developed a novel marketing and pr channel. Which is better? Which one yields better results? This article will discuss the pros and con’s of each channel, highlighting the effectiveness of each one. COST WEBSITE Online marketing and pr through your web site is a much more cost effective way to advertise. Typically there is a once off cost for your website and thereafter there are no real costs, besides the negligible web host cost. Besides the early cost, there is an ongoing internet marketing and pr cost. This is the cost associated with PPC, SEO, Affiliates, or in certain cases the email marketing , pr and advertising cost. These costs vary, and will be discussed further on in the articles. TV The costs associated with Television advertising is much higher. There is a production cost and then there are expenses that go towards the TV stations. These are typically very high, depending on the time and station that you are advertising on. From a cost perspective, using your web site is a much more cost effective way to advertise! MEASUREMENT WEBSITE / ONLINE MARKETING Online marketing , pr and advertising gives its advertiser the ability to measure every action that takes place online. Your ROI is highly measurable and track able. You can see how much budget has been spent and see the responses associated with this? This channel allows you to clearly understand you marketing and pr initiatives and the response to your efforts TV Once you have spent your money on tv, it is much more difficult to understand the effect that your initiative has had. There is often no way to measure how many sales were made or what the direct response was to your advert. From a measurement point of view online marketing , pr and advertising is the more effective channel. SEGMENTATION / ONLINE MARKETING From an online perspective, you have the possibility to determine who sees your advert. You can determine via IP addresses where users are loging in from. You can also segment this geographically though Google tools. The websites that you market on also give you an indication of readership. This further helps you segment your target market. Television Television also has the ability to segment the viewership. The programme that you watch and the time viewed helps Television marketers determine their target market. Once again, online marketing and pr has the edge. ONLINE MARKETING In the case of South Africa, there is almost 7 million online users, with a high number of competing sites for these users. The user base is limited to the availability of connectivity and the costs associated with this. TV Television marketing and pr has a much higher audience and there is also a smaller number of competing adverts due to the reason that one can only view one advert at a time. several more South Africans have access to a Television and thus is a very attractive form of advertising to reach mass markets. In this case Television is more effective then online marketing , pr and advertising. Although this is not a comprehensive comparison, it highlights the impact that online marketing and pr is having on our economy and business. Watch the space, the internet will soon take over.
Article Source: http://www.onlinearticlessite.com
3way marketing is an Online Marketing company based in South Africa
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