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Marketing, according to Perry Marshall, is far more formulaic, than creative. You can sell with proven formulas that work again and again. Anyone can become very skilled at sales, marketing, and even advertising, once they study the core principles and formulas. This also means you can take patterns and examples that other people have applied and simply modify them to fit your service or product. You should not re-invent the wheel. What worked then still works now because human nature has not altered and never will. In copywriting, the foremost formula is AIDA (Attention, Interest, Desire, Action). It recommends that all winning copy must draw Attention, produce Interest, kindle Desire, and offer a forceful call for Action. If any of these elements are absent from your copy, your message will fall short. Let's take a look at each element when writing an email: Attention What's the helpful assurance your subject line has made to the recipient? Is it compelling, or easily dismissible? Interest Keep on the energy going with your introduction, and convey on the guarantee you made to grab hold of their attention Desire Creating desire all depends on your object for the email. Is it to drive the reader to a sales page? Read your blog post? Call you? Tell a story that causes something to revive within the reader. Make them crave to take… Action Creating a desire for action is not enough. You've got to expressly ask or tell the reader what to do next, and also craft the call to action as undeniable as possible, in order to get maximum result. As the popular KISS principle says - Keep it Simple, Smart!
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