You can sell during a property market dip

Don't aim too high: It's not rocket science when the market is down, the price of your house has to be too. It might be hard to hear. If you spent ?500,000 on a home, you really don't want to be selling for ?400,000. But, a down market is a time when you have to compromise: this starts with the price. This does not mean you need to reduce the price significantly, however don't strive too high, not even to begin with.

Check out the competition: Believe it or not, you aren't the only person selling a house. Likelihood is, you are not even the only person in your immediate area trying to sell and move on. Instead of letting your competition be, look at what they're offering. Are they doing something creative that you didn't think of? Are they having open houses complete with live bands? Are they offering a fully equipped gaming room, or perhaps have a hot tub that they are throwing in with the price? Go searching and get some ideas. You won't just discover what sellers are doing, but you will also see what buyers are looking for.

Keep your house looking good: It's hard to keep your home thoroughly clean, gleaming, and looking like brand new, however when you're trying it, your house has to look its best. This not just means you should clean and scrub prior to planned showings, but you should also keep your house dazzling when showings aren't scheduled. You just don't know when someone may be in the neighbourhood and show up unexpectedly.

Be prepared and organised: In a down market, you - as a buyer - have to be prepared to rock and roll: before you even think about selling, ensure that you are ready to commence the entire process. This not only means you need to clean your home, repair things that are damaged, and replace items that are rundown, however, you also need to have a solid move out date along with a solid move in date for your buyers. All of your financial T's should be crossed as well as your I's dotted. Anything that causes you to hold up a sale could also cause you to lose one.

Offer buyers incentives: Sure, a low price may be incentive enough for some buyers, but others might be holding out for something more. This is where creativity can really take over. Maybe you have rugby season tickets you don't really use, maybe you have a time share in Spain which you don't visit enough, perhaps you have a restored Spitfire you've been contemplating putting up for sale. There are a ton of incentives that speak to the heart of the buyer; be creative and see which one speaks to yours.

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Now that you know the challenges you face in the current property market, visit the our website and read our expert guide on how to find conveyancing solicitors. Gavin Brazg is editor of TheAdvisory - UK's largest free resource of free expert advice for property sellers.

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