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3.1 Choosing Your Key Phrases So you have decided on your SEO method and your budget, now the most important factor is your ‘key phrases’ what do you want your site to appear for in the search engines? It is essential that you use all your expertise to work out what key phrases are going to return the greatest ROI. This may not always be the most obvious choice so a good consultant is essential. 3.2 The Design of Your Website The colour and design of your site reflects the type of company that you wished to be perceived as. Most importantly your site needs to be search engine friendly. This can be done through various methods of SEO friendly coding, removing unwanted code and externally outsourcing and scripts and style sheets. 4.0 SEO and Time Scales This area is very important, an SEO consultants job is to properly manage customers expectations. This is vital as there is no point saying that they will be millionaires by the end of the month, it just leads to unhappy consultants, unhappy clients and all round disappointment. You can split time scales in different SEO Campaign Types. 4.1 PPC (Pay Per Click) Time Scales As mentioned previously PPC allows you to start seeing results almost instantly, with your adverts appearing at the top of the specified search engines. 4.2 National SEO Time Scales National phrases are extremely difficult to put time scales on, there is no perfect formulae that shows the actual competiveness of a phrase. Some phrases can take 6 – 12 months hard work, so it is best to build the strength of your site slowly and effectively. Going for niche phrases is a good approach to starting national campaigns. Everything can be achieved with time and dedication and its vital that all the components of your website marketing are correctly implemented. 5.0 Content is King! ‘Content is King’ this is a famous phrase in the world of SEO and is a very important one. If you have a site that is informative, helpful, attractive and user friendly, you have a massive advantage over your competitors. People will return, promote and link to sites that provide good quality relevant content. It is also important that your sites content reflects the chosen key phrases and products. The consistency between content formats is also important. 6.0 Marketing your website / Generate interest. The effect of social web communities cannot be overlooked and with more forums, blogs and websites being produced each day, industry specific social communities are expanding. This gives the user chance to promote your site and all for free. Some ways of promoting your site are: 6.1 News Feeds It is common to have some sort of CMS news feed on your site, it is important that these get indexed by the search engines on a regular basis and that the content is of high quality. News feeds can be indexed by search engines such as Google, as often as every hour. http://www.electric21design.com - website design and hosting for your small business, only £14.99/month
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